BeKind - Gold

11 Good Deeds

Pledge to #bekind21

Help make kindness a habit by joining Lady Gaga in completing 21 acts of kindness.


Great job!
Thank you for making
a difference.

Please share your good deed
and help inspire others to join you
in making the world a better place.


Born This Way Foundation
Born This Way Foundation

Founded in 2012, the Born This Way Foundation strives to create a more kind, brave and inclusive world. The Foundation supports mental and emotional wellness of young people by providing action-oriented programs and resources to help them thrive.

How it works

Step 1
Pledge to #BeKind21

Share a tweet with #BeKind21 declaring your kind intentions.

Step 2
Get inspired for more

Visit the Born This Way Foundation to learn how to add more kindness into your life.

Step 3
Keep it up

Why stop at 21 days? Spread kindness year-round and watch it brighten the world around you.

Your impact

One act of kindness can give someone hope.

We are all fighting our own battles. An unexpected act of kindness can give someone a powerful sense of reassurance and well-being.


Kindness = dopamine = happiness for all


When we’re kind to others, our brain rewards us with dopamine, making for happiness, multiplied. Remember, kind acts don’t cost a thing and can make someone’s whole day, week or year.