The Initiative

Changing the World, One Good Deed at a Time

Our mission is to rekindle the extraordinary spirit of unity and compassion that arose in the immediate aftermath of the 9/11 tragedy, and to inspire Americans and others to do good deeds that make the world a better place. This initiative exists as a permanent and positive tribute to those killed and injured in the 9/11 attacks, and as a result of other terrorist acts around the world, and in honor of the many brave individuals who have risen in service in response to these tragedies.


On the anniversary of 9/11 itself, we engage in volunteerism, charitable service and other good deeds, with the goal of transforming the 9/11 anniversary into a worldwide day of service, unity and peace. We invite you to join us. 

Let's never forget what we're capable of doing together.

What We Believe

We believe in the fundamental goodness of people, the power of one to improve the lives of many, and the ability of individuals to build greater understanding, cooperation and peace in our world. 

Our Platinum Sponsors

Our Gold Sponsors