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David created 9/11 Day in 2002 in collaboration with his close friend Jay Winuk. Jay had lost his brother Glenn J. Winuk, an attorney and volunteer firefighter/EMT who was killed in the line of duty during the rescue effort at the World Trade Center. “More than anything else,” David says, “we wanted something positive and good to come from the tragedy, to help give some semblance of meaning to the loss of so many innocent people in such a terrible way.